The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
Kategorien:
115 Folgen
-
S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power
Vom: 10.1.2020 -
S3, Ep. 10 - The Case of the Divergent Paths
Vom: 2.12.2019 -
S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
Vom: 15.11.2019 -
S3 Ep.8 The Case of the 19th Century Content Marketer
Vom: 27.9.2019 -
S3 Ep.7 The Case of the Educated Gamble
Vom: 16.9.2019 -
S3, EP. 6 The Case of the Hidden Influencer
Vom: 30.8.2019 -
S3, Ep. 5: The Little Blue Pill That Could
Vom: 21.8.2019 -
S3, Ep.4: The Cold Case of the Cool Takeover
Vom: 3.8.2019 -
S3, Ep. 3: The Symbiotic Competitor
Vom: 22.7.2019 -
S3, Ep2: The Digital Chokepoint
Vom: 5.7.2019 -
S3, Ep.1: The Case of the One-Way Mirror
Vom: 21.6.2019 -
S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?
Vom: 3.4.2019 -
Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?
Vom: 15.3.2019 -
Season 2, Ep. 8: Should You Protect Your IP At All Costs?
Vom: 28.2.2019 -
Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?
Vom: 12.2.2019 -
Season 2 Ep.6: Is B2B Segmentation Impractical?
Vom: 25.1.2019 -
Season 2 Ep. 5: Why Do Companies Resist Change?
Vom: 10.1.2019 -
Season 2 Ep. 4: Do B2B Customers Lie to Companies?
Vom: 27.11.2018 -
Season 2 Ep. 3: Are the 4Ps Still Relevant?
Vom: 26.10.2018 -
Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?
Vom: 16.10.2018
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.