The Accidental Marketer Podcast

Ein Podcast von Impact Planning Group

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115 Folgen

  1. S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power

    Vom: 10.1.2020
  2. S3, Ep. 10 - The Case of the Divergent Paths

    Vom: 2.12.2019
  3. S3, Ep. 9 The Case of the Dubious Management Fad (NPS)

    Vom: 15.11.2019
  4. S3 Ep.8 The Case of the 19th Century Content Marketer

    Vom: 27.9.2019
  5. S3 Ep.7 The Case of the Educated Gamble

    Vom: 16.9.2019
  6. S3, EP. 6 The Case of the Hidden Influencer

    Vom: 30.8.2019
  7. S3, Ep. 5: The Little Blue Pill That Could

    Vom: 21.8.2019
  8. S3, Ep.4: The Cold Case of the Cool Takeover

    Vom: 3.8.2019
  9. S3, Ep. 3: The Symbiotic Competitor

    Vom: 22.7.2019
  10. S3, Ep2: The Digital Chokepoint

    Vom: 5.7.2019
  11. S3, Ep.1: The Case of the One-Way Mirror

    Vom: 21.6.2019
  12. S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?

    Vom: 3.4.2019
  13. Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?

    Vom: 15.3.2019
  14. Season 2, Ep. 8: Should You Protect Your IP At All Costs?

    Vom: 28.2.2019
  15. Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?

    Vom: 12.2.2019
  16. Season 2 Ep.6: Is B2B Segmentation Impractical?

    Vom: 25.1.2019
  17. Season 2 Ep. 5: Why Do Companies Resist Change?

    Vom: 10.1.2019
  18. Season 2 Ep. 4: Do B2B Customers Lie to Companies?

    Vom: 27.11.2018
  19. Season 2 Ep. 3: Are the 4Ps Still Relevant?

    Vom: 26.10.2018
  20. Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?

    Vom: 16.10.2018

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site