S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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*NOTE: This podcast was recorded prior to the coronavirus pandemic. Account-Based Marketing (ABM) is not a new idea, but B2B clients are starting to demand a more coordinated approach by their suppliers. The team discusses what ABM is (and is not) and describes several helpful tools that can make effective ABM a practical reality for your company.
