S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?

The second topic in this episode (after the team discusses a segmentation dilemma) is very topical: should you raise or lower prices in a pandemic? Sean, Mary and Tom outline what your considerations should be as you make this very crucial pricing decision. Listen--or watch here (https://theaccidentalmarketer.com)-- and refine your thinking about your own pricing strategy.