S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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Most marketers are familiar with Net Promoter Score (NPS) -- a metric to measure the strength of your relationships with customers. The Wall Street Journal wrote that some companies are reporting changes to NPS on quarterly analyst calls -- and called NPS a "Dubious Management Fad." You probably have an opinion on NPS -- listen in as we discuss plusses and minuses of NPS, particularly in a B2B context.
