S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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Many of us have experienced personalization in our relationships with consumer products and services providers. But can B2Bs personalize their offers and communications? The answer is YES. New technologies are enabling B2Bs to deliver increasingly more customized messages and offers. The team uncovers some of the keys to success in using personalization to drive higher margins and customer loyalty.
