S.6, Ep.1 - How To Save Marketing From Budget Cuts
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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We start a full season of podcasts on the topic of Marketing Return on Investment (ROI). For a number of reasons, many marketing departments struggle to justify their spending on programs and headcount. Mary, Sean and Tom provide advice on how marketing departments can better insulate themselves from being at the top of the chopping block.
