129 Folgen

  1. S3, Ep. 5: The Little Blue Pill That Could

    Vom: 21.8.2019
  2. S3, Ep.4: The Cold Case of the Cool Takeover

    Vom: 3.8.2019
  3. S3, Ep. 3: The Symbiotic Competitor

    Vom: 22.7.2019
  4. S3, Ep2: The Digital Chokepoint

    Vom: 5.7.2019
  5. S3, Ep.1: The Case of the One-Way Mirror

    Vom: 21.6.2019
  6. S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?

    Vom: 3.4.2019
  7. Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?

    Vom: 15.3.2019
  8. Season 2, Ep. 8: Should You Protect Your IP At All Costs?

    Vom: 28.2.2019
  9. Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?

    Vom: 12.2.2019
  10. Season 2 Ep.6: Is B2B Segmentation Impractical?

    Vom: 25.1.2019
  11. Season 2 Ep. 5: Why Do Companies Resist Change?

    Vom: 10.1.2019
  12. Season 2 Ep. 4: Do B2B Customers Lie to Companies?

    Vom: 27.11.2018
  13. Season 2 Ep. 3: Are the 4Ps Still Relevant?

    Vom: 26.10.2018
  14. Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?

    Vom: 16.10.2018
  15. Season 2 Ep. 1 - Is SWOT Killing Your Business?

    Vom: 25.9.2018
  16. Book Chap. 10 -- How To Get The Price You Deserve

    Vom: 31.7.2018
  17. Book Chap. 9 -- Own the Mindspace You Want!

    Vom: 31.7.2018
  18. Book Chap. 8 - Differentiate and Thrive!

    Vom: 31.7.2018
  19. Book Chap. 7 - The Magnetic Effect of Focus

    Vom: 31.7.2018
  20. Book Chap. 6 - Measuring Your Uniqueness

    Vom: 31.7.2018

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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