S.6, Ep. 2 - How Can Marketing Prove It's Impact?
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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As the marketing function becomes more strategic in a company, it becomes harder to discern its impact. The team talks about how marketers can solve this dilemma. "Marketers need to look for opportunities to take partial credit—or partial blame—for other functions results if they are to be thought of as orchestrators of a company's strategy."
