The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
Kategorien:
115 Folgen
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S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy
Vom: 5.2.2021 -
S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?
Vom: 22.1.2021 -
S.7, Ep. 1 - Learning From a Business That Promotes Infidelity
Vom: 8.1.2021 -
S.6, Ep. 5 - Making a Reverse ROI Argument
Vom: 4.12.2020 -
S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?
Vom: 13.11.2020 -
S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?
Vom: 30.10.2020 -
S.6, Ep. 2 - How Can Marketing Prove It's Impact?
Vom: 16.10.2020 -
S.6, Ep.1 - How To Save Marketing From Budget Cuts
Vom: 2.10.2020 -
S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?
Vom: 17.9.2020 -
S5, Ep. 2 - Does Your Business Need a CDMO?
Vom: 3.8.2020 -
S5, Ep. 1 - Is "Virtual" As Good as "Live"?
Vom: 10.7.2020 -
S4, Ep. 9 - Trends That Shaped the Last Decade
Vom: 15.6.2020 -
S4, Ep. 8 - When Should You Commit Brand Heresy?
Vom: 19.5.2020 -
S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?
Vom: 1.5.2020 -
S4, Special Edition – The Impact of Coronavirus on B2Bs
Vom: 17.4.2020 -
S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?
Vom: 27.3.2020 -
S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience
Vom: 13.3.2020 -
S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company
Vom: 25.2.2020 -
S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?
Vom: 8.2.2020 -
S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
Vom: 24.1.2020
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.