The Accidental Marketer Podcast

Ein Podcast von Impact Planning Group

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115 Folgen

  1. S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

    Vom: 5.2.2021
  2. S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?

    Vom: 22.1.2021
  3. S.7, Ep. 1 - Learning From a Business That Promotes Infidelity

    Vom: 8.1.2021
  4. S.6, Ep. 5 - Making a Reverse ROI Argument

    Vom: 4.12.2020
  5. S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?

    Vom: 13.11.2020
  6. S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

    Vom: 30.10.2020
  7. S.6, Ep. 2 - How Can Marketing Prove It's Impact?

    Vom: 16.10.2020
  8. S.6, Ep.1 - How To Save Marketing From Budget Cuts

    Vom: 2.10.2020
  9. S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?

    Vom: 17.9.2020
  10. S5, Ep. 2 - Does Your Business Need a CDMO?

    Vom: 3.8.2020
  11. S5, Ep. 1 - Is "Virtual" As Good as "Live"?

    Vom: 10.7.2020
  12. S4, Ep. 9 - Trends That Shaped the Last Decade

    Vom: 15.6.2020
  13. S4, Ep. 8 - When Should You Commit Brand Heresy?

    Vom: 19.5.2020
  14. S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?

    Vom: 1.5.2020
  15. S4, Special Edition – The Impact of Coronavirus on B2Bs

    Vom: 17.4.2020
  16. S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?

    Vom: 27.3.2020
  17. S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience

    Vom: 13.3.2020
  18. S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company

    Vom: 25.2.2020
  19. S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?

    Vom: 8.2.2020
  20. S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches

    Vom: 24.1.2020

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site