S4, Ep. 8 - When Should You Commit Brand Heresy?
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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*NOTE: This podcast was recorded prior to the coronavirus pandemic. Brand heresy is the practice of established brands promoting in ways that are very different from their past positioning. For example, when an airline advises "think twice before your book a flight" something strange is going on! Mary, Sean and Tom share examples of brand heresy, and discuss if and when a strategist should commit it.
