S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty

Today's 24/7 news cycle has combined with the relative informality and popularity of social media to create opportunities — and dangers — for brands. Listen in as the team shows marketers the keys to evaluating news-driven trends and knowing when to leverage or ignore them. The discussion covers specific, scientific steps that can be taken to capture opportunity and eliminate missteps.