S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?

Our season on category creation continues with some of our best advice for doing it! A discussion that starts off by looking at newly-created categories of food items leads to interesting case studies that show how to re-position any type of product. Listen in as the team highlights the circumstances that are conducive to category creation. You'll learn some key principles and strategies that companies have used in industries as wide-ranging as food, commodities and pharmaceuticals.