S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

This episode's topic features "The Pharma Bro" — a now-jailed pharmaceutical executive who limited the supply and raised prices of rare drugs. It worked for awhile, but ended badly. From this case, ethical marketers can learn how to evaluate their opportunities to improve price without alienating customers, the public and regulators.