129 Folgen

  1. How Risk Creates Opportunity for Strategic Marketers

    Vom: 20.1.2023
  2. Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year

    Vom: 12.12.2022
  3. S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times

    Vom: 1.12.2022
  4. S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

    Vom: 28.9.2022
  5. S.13, Ep. 1 - Strategies to Prosper in Inflationary Times

    Vom: 9.9.2022
  6. S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    Vom: 9.9.2022
  7. S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    Vom: 25.8.2022
  8. S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

    Vom: 30.7.2022
  9. S.11, Ep. 6 - How To Scale a Platform

    Vom: 19.7.2022
  10. S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

    Vom: 13.5.2022
  11. S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

    Vom: 22.4.2022
  12. S.11, Ep. 3 - Should You Join a B2B Platform?

    Vom: 5.4.2022
  13. S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    Vom: 7.3.2022
  14. S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

    Vom: 4.2.2022
  15. S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?

    Vom: 24.1.2022
  16. S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?

    Vom: 7.1.2022
  17. S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance

    Vom: 10.12.2021
  18. S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

    Vom: 12.11.2021
  19. S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business

    Vom: 29.10.2021
  20. S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

    Vom: 1.10.2021

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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