The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
Kategorien:
115 Folgen
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S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?
Vom: 24.1.2022 -
S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?
Vom: 7.1.2022 -
S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance
Vom: 10.12.2021 -
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
Vom: 12.11.2021 -
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business
Vom: 29.10.2021 -
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think
Vom: 1.10.2021 -
S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?
Vom: 7.9.2021 -
S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
Vom: 17.8.2021 -
S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty
Vom: 30.7.2021 -
S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data
Vom: 16.7.2021 -
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
Vom: 2.7.2021 -
S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie
Vom: 18.6.2021 -
S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category
Vom: 4.6.2021 -
S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders
Vom: 21.5.2021 -
S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category
Vom: 7.5.2021 -
S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?
Vom: 23.4.2021 -
S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results
Vom: 9.4.2021 -
S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"
Vom: 19.3.2021 -
S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?
Vom: 5.3.2021 -
S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?
Vom: 19.2.2021
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
