S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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Marketers can’t be content to be judged by short-term campaign metrics only. Mary, Sean and Tom outline a host of longer-term metrics that are great for the overall health of a company—and help marketing investments be evaluated more fairly. "Marketers who aren't measuring customer lifetime value are missing an opportunity to get financial types off of their back."
