S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie

Our new season tackles an often-heard question: is marketing an art or a science? Certain parts of a marketing strategy require more science than art, while other pieces of a plan are the opposite. Knowing when you need to dial up the science, and when artistic instincts should lead the way is a key to success. The team breaks down the bigger picture and provides helpful analogies – including why science and art in marketing is like an Oreo cookie!