S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category

Companies entering a new category are often intimidated by their more experienced competitors. This episode highlights how being naive to a category can become a competitive advantage. The team describes the significant lessons that B2Bs can apply in many category creation situations. You'll also hear how segmentation can be used to make rapid inroads even if you are competing in an existing category that's new to your firm.