Choice Hacking
Ein Podcast von Jennifer L. Clinehens - Donnerstags
37 Folgen
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How Costco used psychology to become the world's 3rd largest retailer
Vom: 16.3.2023 -
Part Two: How Disney used psychology to become the happiest place on Earth
Vom: 9.3.2023 -
Part One: How Disney used psychology to become the happiest place on Earth
Vom: 2.3.2023 -
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
Vom: 23.2.2023 -
Idleness Aversion: Why we hate to wait (and what to do about it)
Vom: 16.2.2023 -
The Endowment Effect: Creating emotional bonds your customers don't want to break
Vom: 9.2.2023 -
Unskilled and Unaware: The Story of the Dunning-Kruger Effect
Vom: 2.2.2023 -
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
Vom: 26.1.2023 -
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
Vom: 19.1.2023 -
The Cobra Effect: When Your Best Intentions Backfire
Vom: 12.1.2023 -
The Psychological Failure of New Coke
Vom: 5.1.2023 -
Uber: Part Two
Vom: 28.7.2022 -
Uber: Part One
Vom: 21.7.2022 -
The Pratfall Effect: What happens when brands f'up
Vom: 7.7.2022 -
How Target Used Psychology to Perfect Its Experience
Vom: 30.6.2022 -
How Netflix Used Psychology to Perfect Its Experience
Vom: 19.4.2022 -
The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Vom: 22.3.2022 -
Confirmation Bias: The ethics and advantages of customers' desire to be right
Vom: 8.3.2022 -
How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Vom: 23.2.2022 -
WORDLE: The Fascinating Psychology Behind Why It's Gone Viral
Vom: 9.2.2022
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.