Confirmation Bias: The ethics and advantages of customers' desire to be right

Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one? If so, you’re not alone. When taking a risk, making a choice, or buying a product, people love to hear that their decision was a good one. So much so, that they’ll ignore information that directly conflicts with this belief. Why? It’s an example of a psychological phenomenon known as Confirmation Bias. Join me today as I dive into how to avoid - and take advantage - of this common cognitive bias.