Greatest Hits: How Netflix Used Psychology to Perfect Its Experience

There's no question that Netflix are innovators and industry-creators. Over the past two decades, Netflix has grown from a plucky David-like startup taking on the then Goliath-like Blockbuster Video to a FAANG brand spoken of in the same breath as Apple and Amazon. There's no question that Netflix's user experience has a lot to do with its success - and even more to do with its continued reinvention in the face of competition from brands like Disney+ and Hulu. But how did Netflix create such an industry-leading experience? Unsurprisingly, psychology and behavioral science play a pretty big role - purposely or not. Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.