Uber: Part One

The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience.