How Nike Used Psychology to Become the World's Biggest Sportswear Brand

Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market. The rise of Nike is down to deeply understanding customers and — consciously or not — applying behavioral science and psychology to its experience. In this episode, I'm unpacking the behavioral science and psychology principles that Nike used to grow from a tiny reseller to the world’s biggest shoe brand