Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer

Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest furniture retailer since 2008. But did you know that IKEA uses psychology to help drive that success? Join us today as we explore some of the many ways IKEA used psychology and behavioral science to become the world's largest furniture retailer on this episode of Choice Hacking.