How Costco used psychology to become the world's 3rd largest retailer

In 1983, two entrepreneurs - Jim Sinegal and Jeffrey Brotman open the first Costco warehouse in Seattle, Washington. From those humble beginnings, Costco grew to become one of the most powerful forces in global retail, with revenues that make Walmart and Amazon its closest competitors. With 118M+ members spread across 14 countries, they're the undisputed kings of bulk buy and their customers are cultishly devoted to its deals. Join me today while I unpack some of the many ways Costco used psychology and behavioral science to become the world's 3rd largest retailer.