The Marketing Intelligence Show

93 Folgen

1. How Data Speaks uses impact-based attribution to measure and improve advertising ROI

   Vom: 2.5.2024
2. Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve

   Vom: 18.4.2024
3. Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato

   Vom: 3.4.2024
4. Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

   Vom: 21.3.2024
5. The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

   Vom: 7.3.2024
6. The future of Google Search & Ads in the age of Gen AI

   Vom: 15.2.2024
7. Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

   Vom: 1.2.2024
8. The future of B2B measurement

   Vom: 18.1.2024
9. Big data for marketers: Why, how, and where to start

   Vom: 4.1.2024
10. Marketing leader roundtable: Fueling your growth with data in 2024

    Vom: 22.12.2023
11. Using data to power your next step: Fueling 40% annual growth

    Vom: 21.12.2023
12. The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

    Vom: 14.12.2023
13. The next generation of marketing mix modelling

    Vom: 30.11.2023
14. Why now is a great time to move to a marketing data warehouse

    Vom: 23.11.2023
15. How top consumer brands measure marketing with Michael Kaminsky

    Vom: 18.10.2023
16. The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse

    Vom: 4.10.2023
17. Start Trusting Your Data: A marketing data governance framework for CMOs

    Vom: 6.9.2023
18. Marketing mix modeling for marketing leaders

    Vom: 23.8.2023
19. The Marketing Analytics Lifecycle

    Vom: 9.8.2023
20. Most of your problems are due to (a lack of) Marketing Data Governance

    Vom: 27.7.2023