The Marketing Intelligence Show

93 Folgen

1. Breaking the silos: Why you should own your marketing data

   Vom: 12.7.2023
2. The Kaizen Framework: How to turn marketing data into growth

   Vom: 29.6.2023
3. Marketing data, fast and slow

   Vom: 14.6.2023
4. What is Marketing Intelligence?

   Vom: 31.5.2023
5. Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi

   Vom: 12.1.2023
6. Data Literacy: How to build a data-driven culture with Lee Feinberg

   Vom: 31.10.2022
7. How to create and measure paid ABM campaigns with Vin Turk

   Vom: 12.10.2022
8. Making the most of first-party data with Josh Perlstein

   Vom: 8.9.2022
9. Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

   Vom: 24.8.2022
10. Contextual advertising: How it works and why you should try it with Ned Dmitrov

    Vom: 27.7.2022
11. Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

    Vom: 15.6.2022
12. How to set up Google Analytics 4 for ecommerce with Enrico Pavan

    Vom: 1.6.2022
13. Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

    Vom: 18.5.2022
14. Digital audio advertising 101 with Spotify

    Vom: 4.5.2022
15. How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    Vom: 20.4.2022
16. How to test ecommerce campaigns purposely with Colby Flood

    Vom: 6.4.2022
17. How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    Vom: 9.3.2022
18. How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

    Vom: 23.2.2022
19. How marketers can implement marketing mix modeling with Mark Stouse

    Vom: 9.2.2022
20. Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly

    Vom: 26.1.2022