The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.   They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision Tune in and discover how to unlock the full potential of your marketing data! Related sources: Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.