The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse

In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy. Sign up for free: https://supermetrics.com/supersummit

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.