The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management. After listening to this episode, you’ll never think about brand renewals in the same way. Related sources: Brand testing and measurement: How Supermetrics used data and a full-funnel test to develop and launch a new brand identity-Supermetrics blog How to measure brand awareness with Mark Dilson—The Marketing Intelligence Show by Supermetrics How to run marketing experiments: practical lessons from four marketing leaders—Supermetrics blo Check out Supermetrics: https://supermetrics.com/start-trial