Using data to power your next step: Fueling 40% annual growth

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success.  Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively. Learning points from the episode include: 00:00 – 02:36 A brief history of Supermetrics’ success 02:36 – 04:15 Why data has been a key part of Supermetrics’ success 04:15 – 06:07 Advice for CEOs and founders on getting started with data 06:07 – 08:39 How marketers can take advantage of changing trends 08:39 – 11:26 Strategies for maximizing ROI through data 11:26 – 12:30 Why it helps to use different tools in an organization 12:30 – 14:48 How Supermetrics is evolving to stay ahead of the curve 14:48 – 15:28 Changing trends to be excited about Important links and mentions:Mikael Thuneberg / SupermetricsAnssi Rusi / Supermetrics

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.