How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to design an effective ecommerce ABM campaign  What are the key components of an effective ABM campaign What data companies should collect to craft the right messaging for their ABM campaigns Links mentioned in the show: Follow Simeon on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.