How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to: Overcome the challenges of siloed performance marketing data Manage full-funnel performance marketing in a global ecommerce company Implement new performance marketing channels Links mentioned in the episode: Follow Sam on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn.

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.