How to set up Google Analytics 4 for ecommerce with Enrico Pavan

Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers should change their mindset to adapt to using GA4 How the new GA's exploration mode can be used for ecommerce What kind of insights can one get from GA4

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.