The Accidental Marketer Podcast

Ein Podcast von Impact Planning Group

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115 Folgen

  1. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2

    Vom: 8.5.2023
  2. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

    Vom: 20.4.2023
  3. The Different “Flavors” of Marketing

    Vom: 18.4.2023
  4. Can a Strategy Improve Your Company’s Culture?

    Vom: 21.3.2023
  5. Strategies to Proactively Manage Risk

    Vom: 17.2.2023
  6. How to Identify, Classify and Handle Risk

    Vom: 27.1.2023
  7. How Risk Creates Opportunity for Strategic Marketers

    Vom: 20.1.2023
  8. Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year

    Vom: 12.12.2022
  9. S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times

    Vom: 1.12.2022
  10. S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

    Vom: 28.9.2022
  11. S.13, Ep. 1 - Strategies to Prosper in Inflationary Times

    Vom: 9.9.2022
  12. S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    Vom: 9.9.2022
  13. S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    Vom: 25.8.2022
  14. S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

    Vom: 30.7.2022
  15. S.11, Ep. 6 - How To Scale a Platform

    Vom: 19.7.2022
  16. S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

    Vom: 13.5.2022
  17. S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

    Vom: 22.4.2022
  18. S.11, Ep. 3 - Should You Join a B2B Platform?

    Vom: 5.4.2022
  19. S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    Vom: 7.3.2022
  20. S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

    Vom: 4.2.2022

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site