The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
Kategorien:
115 Folgen
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What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
Vom: 8.5.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
Vom: 20.4.2023 -
The Different “Flavors” of Marketing
Vom: 18.4.2023 -
Can a Strategy Improve Your Company’s Culture?
Vom: 21.3.2023 -
Strategies to Proactively Manage Risk
Vom: 17.2.2023 -
How to Identify, Classify and Handle Risk
Vom: 27.1.2023 -
How Risk Creates Opportunity for Strategic Marketers
Vom: 20.1.2023 -
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
Vom: 12.12.2022 -
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
Vom: 1.12.2022 -
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
Vom: 28.9.2022 -
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
Vom: 9.9.2022 -
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
Vom: 9.9.2022 -
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
Vom: 25.8.2022 -
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
Vom: 30.7.2022 -
S.11, Ep. 6 - How To Scale a Platform
Vom: 19.7.2022 -
S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?
Vom: 13.5.2022 -
S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy
Vom: 22.4.2022 -
S.11, Ep. 3 - Should You Join a B2B Platform?
Vom: 5.4.2022 -
S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?
Vom: 7.3.2022 -
S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org
Vom: 4.2.2022
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.