What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3

In this podcast episode, Mary, Sean and Tom discuss the surprising merger between the PGA and LIV Tour that shocked the sports world. This podcast episode provides insights into the factors behind the merger, highlighting the importance of innovation, competition, and agility in today's rapidly changing business landscape. The team explores the implications of the merger from a B2B perspective, including branding, selling into other companies, and lessons learned.