Claritin's Allergy Crusade: A Breath of Fresh Marketing
The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group
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In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ broader values?