The Psychology of Copywriting
Ein Podcast von Geoff Kullman
84 Folgen
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Vom: 20.7.2021 -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Vom: 13.7.2021 -
041: The Effects of Scarcity on Limited Edition Products
Vom: 6.7.2021 -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Vom: 29.6.2021 -
039: How To Live Life Rich w/ Marissa Nehlsen
Vom: 22.6.2021 -
038: The Great Toilet Paper Crisis of 2020
Vom: 15.6.2021 -
037: Using A Prospect’s Self-Control to Make More Sales
Vom: 9.6.2021 -
036: How Envy Can Drive Inspiration on Social Media
Vom: 1.6.2021 -
035: The Neuroscience of Narrative
Vom: 25.5.2021 -
034: How To Properly Price Your Services w/ Paul Klein
Vom: 18.5.2021 -
033: Mini Episode - Writing Better CTAs
Vom: 11.5.2021 -
032: Mini Episode - Writing Better Headlines
Vom: 4.5.2021 -
031: Mini Episode - Writing Better Bullets
Vom: 27.4.2021 -
030: Announcement - What's Next?
Vom: 20.4.2021 -
029: What Can Canned Laughter Teach Us About Copy?
Vom: 13.4.2021 -
028: Permission Marketing: The Power of Because...
Vom: 6.4.2021 -
027: How To Determine Your X-Factor w/ Kira Hug
Vom: 30.3.2021 -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Vom: 23.3.2021 -
025: Perceptual Pleasure and the Brain
Vom: 16.3.2021 -
024: How (And Why) To Adjust Your Avatar
Vom: 9.3.2021
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!