84 Folgen

  1. 023: The Neurobiology of Trust

    Vom: 2.3.2021
  2. 022: Daily Creative Habits w/ Mike Brennan

    Vom: 23.2.2021
  3. 021: Sales Page Patterns

    Vom: 16.2.2021
  4. 020: The Do’s and Don’ts of the Dilution Effect

    Vom: 9.2.2021
  5. 019: How the Brain Learns (Part 2)

    Vom: 2.2.2021
  6. 018: Ask Geoff… Your Copywriting Questions, Answered

    Vom: 26.1.2021
  7. 017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy

    Vom: 19.1.2021
  8. 016: How Groupon Used Social Proof To Increase Sales

    Vom: 12.1.2021
  9. 015: The 2 things your copywriting MUST have in 2021

    Vom: 5.1.2021
  10. 014: The Power of Social Norms + the Boomerang Effect

    Vom: 29.12.2020
  11. 013: The Psychological Impact of... Typos?

    Vom: 22.12.2020
  12. 012: How To Create A Movement: A Conversation w/ Duane Zingale

    Vom: 15.12.2020
  13. 011: How the Brain Learns (Part 1)

    Vom: 8.12.2020
  14. 010: Storytelling Series: Character Transformation

    Vom: 1.12.2020
  15. 009: Storytelling Series: Develop your main character

    Vom: 24.11.2020
  16. 008: Storytelling Series: How to structure your story

    Vom: 17.11.2020
  17. 007: Storytelling Series: Narrative Transportation

    Vom: 10.11.2020
  18. 006: Politics, persuasion, and building trust

    Vom: 3.11.2020
  19. 005: The Human Mind Is A Wandering Mind...

    Vom: 27.10.2020
  20. 004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)

    Vom: 20.10.2020

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!

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