The Psychology of Copywriting
Ein Podcast von Geoff Kullman
84 Folgen
-
023: The Neurobiology of Trust
Vom: 2.3.2021 -
022: Daily Creative Habits w/ Mike Brennan
Vom: 23.2.2021 -
021: Sales Page Patterns
Vom: 16.2.2021 -
020: The Do’s and Don’ts of the Dilution Effect
Vom: 9.2.2021 -
019: How the Brain Learns (Part 2)
Vom: 2.2.2021 -
018: Ask Geoff… Your Copywriting Questions, Answered
Vom: 26.1.2021 -
017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
Vom: 19.1.2021 -
016: How Groupon Used Social Proof To Increase Sales
Vom: 12.1.2021 -
015: The 2 things your copywriting MUST have in 2021
Vom: 5.1.2021 -
014: The Power of Social Norms + the Boomerang Effect
Vom: 29.12.2020 -
013: The Psychological Impact of... Typos?
Vom: 22.12.2020 -
012: How To Create A Movement: A Conversation w/ Duane Zingale
Vom: 15.12.2020 -
011: How the Brain Learns (Part 1)
Vom: 8.12.2020 -
010: Storytelling Series: Character Transformation
Vom: 1.12.2020 -
009: Storytelling Series: Develop your main character
Vom: 24.11.2020 -
008: Storytelling Series: How to structure your story
Vom: 17.11.2020 -
007: Storytelling Series: Narrative Transportation
Vom: 10.11.2020 -
006: Politics, persuasion, and building trust
Vom: 3.11.2020 -
005: The Human Mind Is A Wandering Mind...
Vom: 27.10.2020 -
004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
Vom: 20.10.2020
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!