034: How To Properly Price Your Services w/ Paul Klein

Paul Klein is a business consultant and entrepreneur. He's also a pricing expert, specifically how pricing impacts brand positioning. ​Paul has consulted and worked with numerous national and international brands, including Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, and many, many more.   In today’s episode, Paul shares his tips on how you can improve your HOW you PRICE your offer. We discuss the benefits of offering your clients 3 price options rather than a single option, what to do when a client offers a counter-proposal, and many more tips from our own experiences. Listen in to learn about Paul’s techniques for pricing yourself based on what you’re worth, such as anchoring, single-page proposals, and his free pricing quiz.    What To Look For In This Episode: People pay for the outcomes you provide, not your time.  Avoid conflict with your client by properly pricing yourself.  Negotiate on terms, not on deliverables.  The first sale is to yourself, you have to believe that you’re worth your price point.   Resources: Paul Klein Website – https://www.paulklein.net/  Podcast – https://www.paulklein.net/podcast.html Quiz – https://tinyurl.com/PaulKleinPricingQuiz Instagram – https://www.instagram.com/paulkleinTV/    Download the Brand Voice Template – brandvoicetemplate.com   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com  Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!