84 Folgen

  1. 055: Inception Series | How To Overcome Imposter Syndrome

    Vom: 12.10.2021
  2. In Conversation... with Jacob McMillen (How To Become A Copywriter)

    Vom: 8.10.2021
  3. 054: Inception Series | The Overconfidence Effect

    Vom: 5.10.2021
  4. In Conversation... with Bryan Collins (Becoming An Efficient, Effective Writer Today)

    Vom: 1.10.2021
  5. 053: Inception Series | Don't Use Scarcity or Social Proof Without Doing This... (Lessons From Cialdini)

    Vom: 28.9.2021
  6. In Conversation... with Brad Smith (SEO copywriting + content marketing)

    Vom: 24.9.2021
  7. 052: Inception Series | Meaning, Purpose, and Pricing

    Vom: 21.9.2021
  8. In Conversation... A Question For You?

    Vom: 17.9.2021
  9. 051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)

    Vom: 14.9.2021
  10. In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

    Vom: 10.9.2021
  11. 050: Inception Series | How To Cover Your Idea In Empathy

    Vom: 7.9.2021
  12. In Conversation... with Bob Gentle (“I’m Nobody’s Idea of A Superhero!”)

    Vom: 3.9.2021
  13. 049: Your Copy NEEDS To Build Trust. Here’s Why & How…

    Vom: 31.8.2021
  14. In Conversation... with DK Kim (Why the “Old School” of Selling No Longer Works)

    Vom: 27.8.2021
  15. 048: How To Use Your Prospect’s “Need For Uniqueness” To Write Higher-Converting Copy

    Vom: 24.8.2021
  16. In Conversation... with Dr. Eugene Choi (How To Engage Your “Executive” Brain to Write Better Copy)

    Vom: 20.8.2021
  17. 047: Yuck! The Evolutionary Purpose of Disgust (And How To Avoid Copy That Repels Prospects)

    Vom: 17.8.2021
  18. 046: Brands on the Brain: The Role of Emotion in Advertising

    Vom: 10.8.2021
  19. 045: The Power of A Personal Brand w/ Robby Fowler

    Vom: 3.8.2021
  20. 044: Let’s Get Personal – Geoff’s Story

    Vom: 27.7.2021

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!

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