In Conversation... with Dr. Eugene Choi (How To Engage Your “Executive” Brain to Write Better Copy)

This week on "In Conversation..." with guest Dr. Eugene Choi: why we spend 70% of life in "survival" state how to activate our "executive" state superpowers why this marketers for copywriters (and the copy we write) Resources mentioned in the conversation: destinyhacks.co The Neurohacking Podcast FREE Training: How To Activate Your Brain's Superpowers

Om Podcasten

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!