The Local Marketing Trends Podcast
Ein Podcast von Gordon Borrell - Montags
Kategorien:
132 Folgen
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Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Vom: 12.10.2020 -
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Vom: 28.9.2020 -
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Vom: 14.9.2020 -
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Vom: 31.8.2020 -
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Vom: 17.8.2020 -
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Vom: 10.8.2020 -
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Vom: 21.7.2020 -
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Vom: 6.7.2020 -
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
Vom: 23.6.2020 -
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Vom: 8.6.2020 -
Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Vom: 26.5.2020 -
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
Vom: 11.5.2020 -
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Vom: 27.4.2020 -
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
Vom: 13.4.2020 -
EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
Vom: 30.3.2020 -
Episode 17: Biggest WOWs from #BorrellMiami2020 Conference
Vom: 16.3.2020 -
Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity
Vom: 2.3.2020 -
EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
Vom: 17.2.2020 -
Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
Vom: 3.2.2020 -
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
Vom: 20.1.2020
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.