Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
The Local Marketing Trends Podcast - Ein Podcast von Gordon Borrell - Montags
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Corey dives into a recent survey of 225 local ad agencies and finds that their deepening love affair with OTT is being financed by their tried and true longtime lover -- broadcast TV. The podcast has Gordon & Corey poring through key findings, including how agencies feel the pandemic has changed the effectiveness of certain types of media.
