The Local Marketing Trends Podcast
Ein Podcast von Gordon Borrell - Montags
Kategorien:
132 Folgen
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Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!
Vom: 26.7.2021 -
Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?
Vom: 12.7.2021 -
Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?
Vom: 21.6.2021 -
EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work
Vom: 7.6.2021 -
Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
Vom: 24.5.2021 -
Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity
Vom: 10.5.2021 -
Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company
Vom: 26.4.2021 -
EPISODE 45: Are Digital Services Worth the Trouble?
Vom: 12.4.2021 -
Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales
Vom: 29.3.2021 -
Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
Vom: 15.3.2021 -
Episode 42: Why Streaming Video Is So Hot for Local Businesses
Vom: 1.3.2021 -
EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
Vom: 15.2.2021 -
EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton
Vom: 1.2.2021 -
Episode 39: Local Media's Big Pivot
Vom: 18.1.2021 -
Episode 38: Whither Local TV?
Vom: 4.1.2021 -
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
Vom: 21.12.2020 -
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
Vom: 7.12.2020 -
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
Vom: 23.11.2020 -
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
Vom: 9.11.2020 -
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Vom: 26.10.2020
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
