Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
The Local Marketing Trends Podcast - Ein Podcast von Gordon Borrell - Montags
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Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune Even before the pandemic, local media companies were going dark at a rate of 6 per week. Gordon & Corey discuss how things have accelerated as scores of print and broadcast companies have gone belly-up in the past two months. The only one in a comfortable position is broadcast TV. The podcast features an interview with TEGNA President & CEO Dave Lougee, who describes how TV's transformation since the last big economic downturn a decade ago has put the industry in an insulated and enviable position.