The Local Marketing Trends Podcast

138 Folgen

1. Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy

   Vom: 19.6.2023
2. Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising

   Vom: 5.6.2023
3. Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success

   Vom: 8.5.2023
4. Episode 95: The Biggest Content Opportunity of All

   Vom: 24.4.2023
5. Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting

   Vom: 10.4.2023
6. Episode 93: Saga Suddenly Gets Serious About Digital

   Vom: 27.3.2023
7. Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase

   Vom: 13.3.2023
8. Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?

   Vom: 27.2.2023
9. Episode 90: Publishers Could Find a Fortune in Losing Cookies

   Vom: 13.2.2023
10. Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word

    Vom: 31.1.2023
11. Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did

    Vom: 17.1.2023
12. Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?

    Vom: 3.1.2023
13. Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus

    Vom: 5.12.2022
14. Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023

    Vom: 22.11.2022
15. Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT

    Vom: 7.11.2022
16. Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back

    Vom: 24.10.2022
17. Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche

    Vom: 10.10.2022
18. Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media

    Vom: 26.9.2022
19. Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years

    Vom: 12.9.2022
20. Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032

    Vom: 29.8.2022