The Local Marketing Trends Podcast
Ein Podcast von Gordon Borrell - Montags
Kategorien:
132 Folgen
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Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase
Vom: 13.3.2023 -
Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
Vom: 27.2.2023 -
Episode 90: Publishers Could Find a Fortune in Losing Cookies
Vom: 13.2.2023 -
Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
Vom: 31.1.2023 -
Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did
Vom: 17.1.2023 -
Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?
Vom: 3.1.2023 -
Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus
Vom: 5.12.2022 -
Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023
Vom: 22.11.2022 -
Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
Vom: 7.11.2022 -
Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
Vom: 24.10.2022 -
Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche
Vom: 10.10.2022 -
Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media
Vom: 26.9.2022 -
Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years
Vom: 12.9.2022 -
Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
Vom: 29.8.2022 -
Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
Vom: 15.8.2022 -
Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV
Vom: 1.8.2022 -
Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
Vom: 18.7.2022 -
Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
Vom: 4.7.2022 -
Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032
Vom: 20.6.2022 -
Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032
Vom: 6.6.2022
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
