The Local Marketing Trends Podcast
Ein Podcast von Gordon Borrell - Montags
Kategorien:
129 Folgen
-
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
Vom: 27.11.2023 -
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
Vom: 13.11.2023 -
Wondering About the Profitability of Digital Sales
Vom: 30.10.2023 -
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Vom: 23.10.2023 -
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Vom: 2.10.2023 -
Is Traditional Media Really Poised for a 'Comeback' in 2024?
Vom: 18.9.2023 -
Uh-Oh. The Deer Have the Guns
Vom: 4.9.2023 -
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
Vom: 21.8.2023 -
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
Vom: 7.8.2023 -
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
Vom: 24.7.2023 -
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
Vom: 10.7.2023 -
Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy
Vom: 19.6.2023 -
Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising
Vom: 5.6.2023 -
Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success
Vom: 8.5.2023 -
Episode 95: The Biggest Content Opportunity of All
Vom: 24.4.2023 -
Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting
Vom: 10.4.2023 -
Episode 93: Saga Suddenly Gets Serious About Digital
Vom: 27.3.2023 -
Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase
Vom: 13.3.2023 -
Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
Vom: 27.2.2023 -
Episode 90: Publishers Could Find a Fortune in Losing Cookies
Vom: 13.2.2023
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.