Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
The Local Marketing Trends Podcast - Ein Podcast von Gordon Borrell - Montags
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With more than 1 million TV programs available, our hosts wonder about the opportunity -- and about the effect on good ol' broadcast TV. This episode features an interview with Simulmedia founder and CEO Dave Morgan, who utteres a fearful word when asked about TV ad budgets. He also talks about how the phase-out of third-party cookies are likely to affect advertising-dependent online publishers.
