Episode 90: Publishers Could Find a Fortune in Losing Cookies
The Local Marketing Trends Podcast - Ein Podcast von Gordon Borrell - Montags
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Local publishers stand to lose more than $4 billion in annual revenue if third-party cookies disappear, but Corey and Gordon aren't buying the sky-is-falling mentality. The podcast features an interview with two executives from a media consortium that has launched a project that could solve the cookie issue altogether.