Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
The Local Marketing Trends Podcast - Ein Podcast von Gordon Borrell - Montags
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Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio Advertising Bureau CEO Erica Farber for some answers.